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Conga Zen

Logo Design

Client

Simon James Treadway (Owner and Chef)

Overview

My Role

Conga Zen is a Latin and Pan Asian Cuisine. Conga Zen is the new vibrant project of renowned Chef Simon Treadway. Offering a new and radical take on Latin and Pan-Asian cuisine, Conga Zen delivers an innovative and elevated experience by blending the flavors of two cultures in one creative menu.

I was hired as a freelancer to create a logo and presentation for a London based restaurant called Conga Zen. I took the whole responsibility for strategizing, ideating, defining, designing final deliverables. My tasks consisted of designing a logo and concept pack, develop a mood board, perform and analyze market research on the target audience, and create a visual presentation for shareholders.

Logo Versions

Logo

The flashy branding design was a deliberate effort to disrupt design trends surfacing among nearby competing restaurants. I accomplish this by incorporating bold cultural color and strong typography. The result is hip and colorful, just like the demographic it targets. The logo has a cultural and trendy style. ‘Conga’ in bold font to emphasize the fierce and strong word it means, and ‘Zen’ in a lighter font to emphasize Asian peace and meditation. The logo captures the Latin feeling with bright, saturated colors in a bold and sweet setting. The bright and vibrant colors are used to get the attention of the people. The color scheme: Red is a significant excitement, loud, playful, and youthful; Yellow is a sign of friendliness, and youthful energy; Green is a sign of versatility and strong cultural associations; Blue is a sign of trustworthiness.

Moodboard

A bright and vibrant ambiance in an effort to disrupt design trends surfacing among nearby competing restaurants. Hip and colorful atmosphere, just like the demographic it targets. Unique interiors that accentuate the cultural fusion that the Latin Pan-Asian menu provides.

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Concept Pack

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Visual Presentation

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©2020 by Claudia Salgado, Inc. All Rights Reserved

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