The flashy branding design was a deliberate effort to disrupt design trends surfacing among nearby competing restaurants. I accomplish this by incorporating bold cultural color and strong typography. The result is hip and colorful, just like the demographic it targets. The logo has a cultural and trendy style. ‘Conga’ in bold font to emphasize the fierce and strong word it means, and ‘Zen’ in a lighter font to emphasize Asian peace and meditation. The logo captures the Latin feeling with bright, saturated colors in a bold and sweet setting. The bright and vibrant colors are used to get the attention of the people. The color scheme: Red is a significant excitement, loud, playful, and youthful; Yellow is a sign of friendliness, and youthful energy; Green is a sign of versatility and strong cultural associations; Blue is a sign of trustworthiness.